Lida Citroen is a reputation management and branding specialist who designs the identities of global organizations and individuals. As CEO of LIDA360, Lida is an accomplished TEDx speaker and writer, featured in MSNBC, Entrepreneur Magazine, Fortune Magazine, Forbes.com, Harvard Business Review, Inc. Magazine, and CBS Moneywatch.
Passionate about sharing her insights around personal branding with others, Lida has developed a specialty in military reintegration, particularly in helping military veterans successfully transition to civilian careers. Since 2009, Lida has also worked with public and private organizations who seek to hire them, by teaching and training on hiring, onboarding and developing veteran talent.
To learn more about her passion, expertise, and insights around military-to-civilian transition, watch her TEDx Talk here.
Lida is the author of three best-selling books: Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees (2017), Your Next Mission: A personal branding guide for the military-to-civilian transition (2014), and Reputation 360: Creating power through personal branding (2011).